Drones have come a long way since they were first used in 1849. The first-ever military use of drones or unmanned aerial vehicles (UAV) was in 1849. It was when a pilotless balloon bomb attack was launched against Venice by Austria. The first modern drone was developed in 1935.
Since then, people have used drones for various purposes: security, environmental applications, safety, and aerial drone photography. However, while they have been used for many years now, it was in 2013 that drones became a household name—when Amazon used them for delivery.
From media coverage to filmmaking to photography, drones have been used for diverse purposes. The Federal Aviation Administration (FAA) released the rules on commercial drone usage in 2016.
The Lowdown on Drone Photography
In essence, drone photography captures still images and videos using a UAS (unmanned aircraft system) or UAV. With drone photography, pictures and videos that were once impossible for human photographers or videographers to capture are now possible.
Thanks to their flight abilities, small size, and ability to withstand harsh environments, drones are now considered one of the most effective marketing and business tools available. With drone photography, a first-person view (FPV) is also made possible.
Industries that Love to Use Drone Photography
Their unique features and peerless benefits have made drones truly stand out. Drone photography and the use of drones have become a staple in the following industries:
- Tourism and Travel
- Real Estate
- Property Management
- Event Coverage
How Your Business Can Benefit from Drone Photography
If a picture is worth a thousand words, an aerial drone photo is undoubtedly worth so much more! What’s even more impressive? There are countless ways businesses can benefit from drone photography. Below are some of the most remarkable:
Drones can help you save time.
Typically, operating a drone will only require a camera operator and a pilot. So, when you arrive at the site where you want to take photographs, it will only take a few minutes to get everything up and running.
In addition, even if the weather is harsh, you won’t need to reschedule the session to another day just to get stunning shots. That’s something you can’t pull off if you will use a manned aircraft.
If you want to do video projects on landscapes, drones are your best ally. With drones, you can do 360-degree rotations, aerial views, and time-lapse. In addition, drones can also capture spectacular aerial footage in full HD glory.
Drones can help you get the perfect shot.
Thanks to their size, drones can quickly fly into areas that are difficult for manned aircraft to get to. Not only that, but drones can also fly as high as 300 feet in the air and from just a few centimeters off the ground.
Drones can also be used to pan and frame a specific subject with ease. Drones can take continuous shots while giving the operator complete control. In other words, the operator can rotate and move the drone from one spot to another to get that consummate shot.
Drones can help bring architectural designs to life.
Architectural firms and construction contractors can also benefit from using drones. The images and footage taken using drones can be used to create 3D renderings. It will also allow you to create real-world project concepts. Drones can also be very helpful if you want to create accurate designs.
Drones can help produce stellar video footage and images.
If you want to produce superb video content and images that truly stand out, using drones is your best bet. Videos and photos captured by drone cameras typically go beyond the usual cinematography norms.
Also, the exceptional angles and shots one can get using drones were once difficult if you don’t spend a considerable amount of money. The good thing is drones can take your advertising and marketing efforts to the next level without you spending a fortune.
Drones can be used for diverse applications.
There’s this common misconception that drones are only used for film production and new broadcasting. Nothing can be farther from the truth. Industries like real estate, farming, sports, architecture, and construction are now using drones in one capacity or another.
Many contractors are also using drones to help them generate 3D maps and accurately assess new projects. Shots taken by drones can also help them provide new insights to clients. Using a series of photographs taken by drones, maps can be created. This gives users the ability to measure distances without visiting the site.
Over the years, drones have evolved from just novelty gadgets to business and marketing efforts. Used right, drones can effectively take any marketing and advertising campaigns a notch higher. As drones and drone photography continue to advance and evolve, they will be considered one of the most powerful business and advertising tools in no time.